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发表于 2010-10-8 14:00:54
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5。华为的食物链
上节阐述了,3,4年之后,当华为目前的产品系列不能够使得华为的营业额保持稳定的增长时并且国内和国外的竞争对手在逐步打压和蚕食其市场份额时,华为将不得不通过併购公司的形式来保持其至少在国内的领先地位。当然,另外一个目标就是要将产品系列DIVISIFIED,分散化,从而华为不会死在一个或仅有的几个产品上。 这个路线是基本不会避免的,就像其他公司走过的路一样。
下面摘录的是CISCO在2004年的公司併购的战略行动:
Cisco Systems Inc.“s (Nasdaq: CSCO - message board) acquisitions during 2004 centered on the security and services market as it picked up four players
for under $200 million. In November, the networking giant gave $16 million for security management firm Jahi Networks (see Cisco Jumps on Jahi ). In September, it acquired
NetSolve for $128.5 million (see Cisco Nabs NetSolve ) and announced that it would buy Perfigo Inc. for $74 million (see Cisco Bolsters Its Security Story ). In March, Cisco said it would acquire Twingo Systems for $5 million
in cash.
这是CISCO关於PROCKET的併购:
这是一个非常有意思的併购,纯粹是掏钱买人:
Cisco Systems Inc. (Nasdaq: CSCO - message board) announced late Thursday that it is buying routing software startup BCN Systems Inc., the company it backed to develop next-generation routing software (see Cisco to Acquire
BCN ). It“s not clear that BCN had any other corporate or venture capital investors.
BCN has been actively recruiting top routing talent from Juniper Networks Inc. (Nasdaq: JNPR - message board) and other firms, according to sources familiar with the company (see BCN Joins Router Race ). Cisco says it is paying $34 million for the part of BCN that it doesn“t already own and that the price tag could climb to as much as $122 million if BCN meets certain goals.
BCN Systems is a provider of networking software design that has developed a unique networking software architecture for routing applications, Cisco says in a statement. The company“s interest in BCN was first disclosed in Cisco“s September filings with the Securities and Exchange Commission (SEC).
BCN was founded in April 2004 and has 45 employees. It is led by founder and CEO Michael Beesley, a systems software expert who worked on mid-range routers at Cisco, contributing to products such as the 7200. He then moved
to Juniper, where he was part of the team building the flagship M40 and also helped out on the high-end T640.
The startup“s formation and acquisition is Cisco“s third move of late to secure highly sought routing expertise. Recently the company converted routing software expert Tony Li from feared competitor to salaried employee (see
Tony Li Returns to Cisco ). And, earlier this year, Cisco moved beyond its tradition of not acquiring direct competitors when it nabbed the assets and employees of Procket Networks, the company Li founded (see Cisco to Pay
$89M for Procket Assets ).
再看一下CISCO对硅谷公认的杰出人才TONY LI的处理:Cisco/Procket Deal Imminent Today“s the big day for news on whether Procket will be acquired, say several sources.
Two sources close to Procket Networks Inc. have told Light Reading that the company“s fate will be made today. As ever, there“s intrigue here because only one of the two sources would name the acquiring party -- and that source
says its Cisco Systems Inc. (Nasdaq: CSCO - message board). Foundry Networks
Inc. (Nasdaq: FDRY - message board) has also been mentioned as a suitor, but that now appears less likely -- and Cisco certainly has the deeper wallet to make the deal happen
The deal, reportedly worth $80 million, has been expected this week since a flurry of reports detailing a potential deal dropped last week (see Cisco May Pocket Procket ).
Cisco has since put forth that, while it would never buy a competing product, it doesn“t mind acquiring the talent that built the competing product.
"I“m not going to buy another router company for a router," Chambers told a Bear Stearns investment conference yesterday, according to reports by Reuters and The Wall Street Journal. "I could not be more comfortable with
our routing strategy...
"Fifty really sharp engineers can bring a product to market quicker than 500 can, so if ever there is a talent acquisition that makes sense to me in the market, I don“t hesitate," Chambers added, according the Reuters report.
However it“s sliced, Cisco is about to purchase one of the routing upstarts that, if nothing else, provided a catalyst for Cisco to get its own next-generation core router, the CRS-1, built and released after several years of fits and
starts (see Cisco Unveils the HFR ).
While it will be interesting to see what Cisco will do with the technology, it will be more interesting to watch the marketing story unfold. Never before has a routing market leader announced its own next-generation product, then
purchased a competitor solely for staffing reasons.
另外CISCO关於P-CUBE 的併购。
In October, Cisco closed the deal to acquire privately held P-Cube, a developer of IP service control platforms, for $200 million (see Cisco Completes P-Cube Acquisition ).
The acquisition gives Cisco the tools to investigate the traffic stream, giving service providers precise control over how their networks are being used. In fact, whether it was a self-fulfilling prophecy or not, Cisco’s purchase of P-Cube looks to have legitimized the entire traffic management technology market while giving Cisco the strongest company in the space. The P-Cube aquisition has sparked speculation over what traffic management
company will be acquired next. Candidates still looking for a dance partner include Allot Communications, Ellacoya Networks Inc., Packeteer Inc. (Nasdaq:
PKTR - message board), and Sandvine Inc.
我们再来看一看CISCO是如何进军HOME和SMALL OFFICE NETWORKING ROUTER/GATEWAY市场的。
2003年3月CISCO用500MILLION股票交换一举买下著名的LINKSYS。下面是一些摘要。
Officials of Cisco Systems Inc. said today they plan to buy home and small office networking vendor The Linksys Group Inc. of Irvine, Calif. The move marks Cisco“s first foray into the burgeoning market for wired and wireless networking gear for consumers and SOHO (small office/home office) users.
According to officials, Cisco will issue common stock worth $500 million to acquire Linksys. ADVERTISEMENTA
"Fueled by consumer broadband adoption, the home networking space has experienced mass market acceptance. Linksys has captured a strong position in this growing market by developing an extensive, easy-to-use product line for the home and small office," said Cisco President and CEO John Chambers in a statement. "This acquisition is a solid example of Cisco“s strategy to broaden its
end-to-end portfolio of network solutions into high-growth markets such as wireless, voice-over-IP and storage area networking." Privately held Linksys makes some 70 different products, including wireless routers and access points, wireless network adapters, and wireless print servers, as well as wired products such as Ethernet routers and cable modems, unmanaged switches and hubs, print servers, and network attached storage.
The deal will make Linksys a division of Cisco under the direction of Charlie Giancarlo, senior vice president and general manager of product development at Cisco in San Jose, Calif. Products will continue to be sold under the
Linksys brand through its existing retail, distributor and e-commerce channels, officials said.
从上述一些摘抄文章,我们可以看到,CISCO的成长就是一个大鱼吃小鱼的过程。当 然这里有一点与生物界不同。被吃的小鱼很愉快,被吃后就成了大鱼的一部分了。 大鱼也同时长大了。
那麼华为应该吃什麼样的小鱼呢?
笔者的个人观点是:至少对於数据线业务而言,下面是非常重要的和非常有可能华 为将投资或併购的。 *网络安全存取产品
这里我们并非指FIREWALL/VPN。IPSEC基本上已经比较成熟。而且公司在这方面的投 资基本上已经很多。我不认为华为或其他公司缺少这块业务。但是SSL/VPN方面华为应该是不强,或者就没有涉足的。请注意,网络界的口号正在向这样的方面转换:
首先是安全的网络;然后是高速的网络。没有一个TOTAL SOLUTION的网络解决方案 的华为将在市场上得到惩罚。一个客户希望的是这样的:同一家公司的ROUTER, SWITCH,SECURITY产品。否则对其维护和投资的费用将非常大。 |
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